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Submitted: January 1, 2004
Image Size: 168 KB
Resolution: 1024×704

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Make:FUJIFILM
Model:FinePix2400Zoom
Shutter Speed:1/3 second
Aperture:F/3.5
Focal Length:6 mm
ISO Speed:100
Date Taken:Dec 14, 2003, 10:57:37 PM

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placebomarketingby ~skizatch

Photography / Street

placebo (noun): "a substance having no pharmacological effect but given merely to satisfy a patient who supposes it to be a medicine."

I took this picture one night while it was freezing cold at WSU (Washington State University). I tossed it around in Photoshop for a little bit and found a good color balance and cropping. However, I couldn't really come up with a name, but luckily I was listening to a song called "Placebø" by the kidneythieves and I thought, "Hmm, that could be appropriate maybe."

The title is there to suggest that nobody really responds to any of the advertisements on the kiosk, but people continue putting them up in the small hopes of having some effect.

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placebomarketingby ~skizatch

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